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adidas shoes women
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (12.3%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$831K$831K/yr · 3.7M searches
Avg price
Good$162.20avg listing price — sweet spot $15–$100
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,021.41avg incumbent reviews — the moat a new listing must climb
Price range
Bad$16.64–$515.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate