Skip to content
44

adidas shoes kids

Skip it

High returns (13.4%) — this niche doesn't clear our bar today.

Market size 19Growth 55Conversion 2Competition 98Returns 0Price range 44Avg price 78Brand share 33Review moat 70Quality gap 50

Competition

Incredible8%

top-5 click share — an open shelf

Avg price

Great$90.47

avg listing price — sweet spot $15–$100

Review moat

Good681.01

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$22.46–$199.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad$76K

$76K/yr · 563K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.4%

return rate — above 5% kills the launch gate