47
insta360
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.2M$2.2M/yr · 440K searches
Review moat
Great492.97avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1577.64avg listing price — sweet spot $15–$100
Price range
Bad$473.04–$2815.57cheapest to priciest tracked listing — scored on the share inside $15–$100