42
fire stick
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Market size
Good$441K$441K/yr · 199K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,551avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$192.45avg listing price — sweet spot $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Bad$31.97–$380.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand