36
chromecast
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Good$659K$659K/yr · 139K searches
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,752.2avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$261.00avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.5%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$152.90–$405.52cheapest to priciest tracked listing — scored on the share inside $15–$100