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keyboard
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 1.4M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$126.44avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,554.59avg incumbent reviews — the moat a new listing must climb
Price range
Bad$22.82–$512.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price