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arduino
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good977.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$162.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 50K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Price range
Bad$35.27–$372.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price