40
apple pencil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.2M$2.2M/yr · 482K searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$168.86avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,601.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$21.58–$424.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand