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yara perfume lattafa
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$61.74avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$15.12–$132.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$222K$222K/yr · 171K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,842.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price