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whitening body lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$31.24avg listing price — sweet spot $15–$100
Price range
Great$12.00–$62.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,236.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Okay$105K$105K/yr · 145K searches
Brand share
Bad100%top-5 brand share — brand-locked demand