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50

tea tree oil

Worth a look

Shows low returns (0.7%), but soft demand (-9.7% this quarter) keeps it on the watch list.

Market size 28Growth 20Conversion 81Competition 21Returns 97Price range 85Avg price 95Brand share 49Review moat 31Quality gap 62

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.41

avg listing price — sweet spot $15–$100

Price range

Great$8.89–$55.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,394.85

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$119K

$119K/yr · 42K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch