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stranger things
Skip itSoft demand (-70.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$66.25avg listing price — sweet spot $15–$100
Review moat
Great316.37avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.52–$139.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$76K$76K/yr · 246K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.3%90-day search growth — must beat 0% to launch
Signals High Price