60
shea butter
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Price range
Incredible$19.98–$94.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.06avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,208.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$102K$102K/yr · 86K searches
Signals Quality Gap