67
shampoo
Launch itA $2.0M/yr market growing +0.4% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.50avg listing price — sweet spot $15–$100
Market size
Great$2.0M$2.0M/yr · 1.3M searches
Competition
Great29%top-5 click share — an open shelf
Price range
Great$7.97–$105.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,869.31avg incumbent reviews — the moat a new listing must climb