62
shampoo and conditioner
Launch itA $1.3M/yr market growing +7.3% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$31.42avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 973K searches
Competition
Great35%top-5 click share — an open shelf
Price range
Great$7.97–$115.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,860.02avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand