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50

scrunchies

Worth a look

Shows a sweet-spot price point ($29.29 avg), but a small market ($67K/yr) keeps it on the watch list.

Market size 17Growth 24Conversion 50Competition 53Returns 90Price range 86Avg price 95Brand share 67Review moat 25Quality gap 47

Avg price

Incredible$29.29

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$4.56–$97.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,346.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Market size

Bad$67K

$67K/yr · 58K searches