45
schwarzkopf
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$48.87avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good990.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.39–$172.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand