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salicylic acid face wash
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$36.04avg listing price — sweet spot $15–$100
Price range
Incredible$17.30–$84.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$226K$226K/yr · 220K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad18,180.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand