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62

roll on

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 53Conversion 78Competition 78Returns 97Price range 81Avg price 84Brand share 32Review moat 48Quality gap 65

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.69

avg listing price — sweet spot $15–$100

Price range

Great$7.93–$47.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+25.0%

90-day search growth — must beat 0% to launch

Review moat

Okay1,676.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$126K

$126K/yr · 87K searches