51
purple shampoo
Worth a lookShows low returns (0.9%), but a deep review moat (15,513 avg reviews) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$57.24avg listing price — sweet spot $15–$100
Price range
Good$14.09–$129.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$127K$127K/yr · 50K searches
Review moat
Bad15,512.68avg incumbent reviews — the moat a new listing must climb
Signals High Price