49
primer
Skip itA deep review moat (11,204 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$33.40avg listing price — sweet spot $15–$100
Price range
Incredible$14.70–$87.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$156K$156K/yr · 244K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Review moat
Bad11,204.07avg incumbent reviews — the moat a new listing must climb