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54

pomade

Worth a look

Shows low returns (0.8%), but a small market ($82K/yr) keeps it on the watch list.

Market size 20Growth 52Conversion 41Competition 77Returns 96Price range 61Avg price 88Brand share 39Review moat 28Quality gap 52

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$64.47

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$14.51–$154.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,690.34

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$82K

$82K/yr · 38K searches