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perfume oil
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$73.44avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good$435K$435K/yr · 351K searches
Review moat
Good1,417.42avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.27–$248.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price