47
organic shampoo
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$40.54avg listing price — sweet spot $15–$100
Price range
Great$13.22–$87.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,327.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 42K searches