36
neo hair lotion
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good523.25avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$122.81avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Bad$34.70–$319.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 20K searches