57
nail polish
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Price range
Great$5.85–$61.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.73avg listing price — sweet spot $15–$100
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 356K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad7,179.79avg incumbent reviews — the moat a new listing must climb