59
mascara
Launch itA $880K/yr market growing +16.1% this quarter with returns at 1.2% — clears our launch bar.
Avg price
Incredible$29.92avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$10.78–$105.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$880K$880K/yr · 594K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Review moat
Bad33,905.04avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand