53
makeup brushes
Worth a lookShows a sweet-spot price point ($62.61 avg), but a deep review moat (7,037 avg reviews) keeps it on the watch list.
Avg price
Great$62.61avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$13.05–$140.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$641K$641K/yr · 528K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,036.69avg incumbent reviews — the moat a new listing must climb
Signals High Price