56
loreal shampoo
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$52.12avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$17.14–$132.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+34.6%90-day search growth — must beat 0% to launch
Market size
Good$277K$277K/yr · 322K searches
Review moat
Bad5,130.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price