52
loreal men expert
Worth a lookShows low returns (0.6%), but a deep review moat (9,100 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$43.60avg listing price — sweet spot $15–$100
Price range
Great$12.58–$90.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$94K$94K/yr · 84K searches
Review moat
Bad9,099.52avg incumbent reviews — the moat a new listing must climb