50
loreal hair mask
Worth a lookShows low returns (1.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$97.53avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$315K$315K/yr · 122K searches
Price range
Good$18.43–$181.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,368.61avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price