36
loccitane
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$103.38avg listing price — sweet spot $15–$100
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Price range
Okay$37.48–$174.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,637.12avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 76K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price