52
lip stain
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-6.1% this quarter) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$48.79avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good$10.70–$125.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$209K$209K/yr · 211K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,810.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Signals Quality Gap