51
lip liner
Worth a lookShows low returns (0.9%), but weak search conversion (1.8%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Good$5.14–$39.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$180K$180K/yr · 588K searches
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,328.43avg incumbent reviews — the moat a new listing must climb