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lip gloss
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$21.16avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Good$5.57–$39.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 556K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,943.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand