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lash serum
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-16.5% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good$632K$632K/yr · 206K searches
Avg price
Good$128.00avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,908.38avg incumbent reviews — the moat a new listing must climb
Price range
Bad$17.49–$423.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Signals High Price