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keratin shampoo
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$61.53avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good$378K$378K/yr · 116K searches
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,470.31avg incumbent reviews — the moat a new listing must climb
Price range
Okay$14.94–$307.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price