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kerastase oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$178.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,354.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay$114K$114K/yr · 11K searches
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$105.80–$243.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price