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honey shampoo
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great315.96avg incumbent reviews — the moat a new listing must climb
Avg price
Good$148.95avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$17.08–$392.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 32K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price