49
henna
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great276.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.91avg listing price — sweet spot $15–$100
Price range
Good$3.16–$42.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 72K searches
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier