70
hand wash
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 854K searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Great$4.42–$46.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good905.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Bad-4.0%90-day search growth — must beat 0% to launch