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64

hand soap refill

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 30Conversion 84Competition 79Returns 98Price range 87Avg price 95Brand share 35Review moat 49Quality gap 53

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.11

avg listing price — sweet spot $15–$100

Price range

Great$6.98–$87.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Competition

Great36%

top-5 click share — an open shelf

Market size

Good$520K

$520K/yr · 192K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,639.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch