59
hair color
Worth a lookShows a sweet-spot price point ($28.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.07avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$9.83–$76.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,028.13avg incumbent reviews — the moat a new listing must climb
Market size
Good$290K$290K/yr · 569K searches
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand