55
hair color shampoo
Worth a lookShows low returns (0.9%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$54.60avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Good$3.96–$150.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,519.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 59K searches