55
hair clay
Worth a lookShows low returns (0.8%), but a small market ($110K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$83.38avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,217.26avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.22–$276.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$110K$110K/yr · 39K searches
Signals High Price