52
gel nail polish
Worth a lookShows a sweet-spot price point ($81.29 avg), but a deep review moat (34,190 avg reviews) keeps it on the watch list.
Avg price
Great$81.29avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$21.19–$184.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$249K$249K/yr · 214K searches
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad34,190avg incumbent reviews — the moat a new listing must climb
Signals High Price