57
frozen
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$71.17avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,171.65avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.36–$214.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$173K$173K/yr · 91K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Signals High Price