30
fragrance world
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,386.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good$168.05avg listing price — sweet spot $15–$100
Market size
Okay$238K$238K/yr · 221K searches
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$115.57–$259.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price