60
face wash
Launch itA $2.2M/yr market growing +9.5% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.5M searches
Avg price
Incredible$35.56avg listing price — sweet spot $15–$100
Price range
Great$10.32–$62.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad26,274.76avg incumbent reviews — the moat a new listing must climb