58
face scrub
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$29.41avg listing price — sweet spot $15–$100
Price range
Great$8.82–$66.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$200K$200K/yr · 162K searches
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,973.17avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand